As a local business owner you may or may not realize the marketing opportunities available on the internet and you probably feel you don’t have the time or money to invest anyway. The high costs of building a web site and the associated marketing costs keep many local businesses on the sideline.
But now local businesses have an opportunity to harness the marketing power of the Internet easily and affordably using TouchPoint Technologies’ SMART System.
Using your SMART System you will have a web presence and the ability to use that presence for the benefit of YOUR business. You will have a direct conduit to both your customers and prospects.
The SMART System is not complicated to use, surprisingly affordable and designed to be used by any type of business or organization. You will communicate with your customers through your website, emails, text messages and online meetings. You are probably aware that a small amount of customer communication can be very profitable, and with SMART you will see a considerable increase in your businesses’ income.
All you need to do is start collecting your current customer information and then begin communicating to them with value based messaging. All SMART messaging is done strictly as opt-in marketing. At all stages of SMART marketing you MUST respect your customers and their privacy. Only when they have accepted your request to send information, should you forward any messaging.
How do You Collect Customer Information?
You simply ask! As a local business owner you are constantly in touch with customers and prospects, either in person or on the phone. As a retail business you could have a clipboard by your register or pre-printed index cards that your customers can fill-out. As a service business you just ask for their email address when you make contact.
What's in it for Your List Members?
They will have the opportunity to save money or be notified of special offers and promotions. People want to belong and are always looking for a bargain, and with SMART you can keep them informed on the latest, in addition you can alert them to new services or products. This is very appealing and customers will perceive this as a value added service, that makes doing business with you more attractive.
What Results Can You Expect?
Think about the potential profit from simply keeping your customers informed. This is not invasive advertising, but permission marketing, where your customers have willingly given their consent to receive your “Value Based” messages. It is like they are saying, "Please allow me to spend more money with your business."
If you already have a web site then you will also want to add a SMART link, giving your site visitors an opportunity to join your promotional list. Many will.
From a marketing perspective it doesn't get anymore targeted then this. A perfect example is a local wine store owner who works her list twice a week with special promotions. She makes a killing, and often sells out her promotional inventory through a weekly email or text message alone.
As a local business owner there are opportunities and there are golden opportunities. This one is solid 24 karat. It's simple, direct and very profitable.
