Most businesses spend money and effort to get new customers through the door and then let them walk out with nothing more than a “thanks for coming.” Why let future sales opportunities walk out the door?
These customers have spent money on your products or services and as current customers they are likely to buy from you in the future. But you have to maintain a relationship and remind them about the good experience they had with your business. You can do so with the Smart System if you apply these 3 basic marketing principles:
1. The more often you communicate with your customers the more likely they are to buy from you.
2. If customers are not spending money on your business they probably aren’t thinking about your business either. So you have to remind them.
3. If you never capture your customer’s contact information, you can’t keep in touch with them and you’re leaving the opportunity for repeat business up to chance.
