As a local business owner you may or may not realize the marketing opportunities available on the internet and you probably feel you don’t have the time or money to invest anyway. The high costs of building a web site and the associated marketing costs keep many local businesses on the sideline.

But now local businesses have an opportunity to harness the marketing power of the Internet easily and affordably using TouchPoint Technologies’ SMART System.

Using your SMART System you will have a web presence and the ability to use that presence for the benefit of YOUR business. You will have a direct conduit to both your customers and prospects.

» Read more: Smarty’s Advice for Local Business Owners

Like this post? Go ahead and share it.

Most businesses spend money and effort to get new customers through the door and then let them walk out with nothing more than a “thanks for coming.” Why let future sales opportunities walk out the door?

These customers have spent money on your products or services and as current customers they are likely to buy from you in the future. But you have to maintain a relationship and remind them about the good experience they had with your business. You can do so with the Smart System if you apply these 3 basic marketing principles:

1. The more often you communicate with your customers the more likely they are to buy from you.

2. If customers are not spending money on your business they probably aren’t thinking about your business either. So you have to remind them.

3. If you never capture your customer’s contact information, you can’t keep in touch with them and you’re leaving the opportunity for repeat business up to chance.

Like this post? Go ahead and share it.

The most important part of the whole process is to get your customers' permission to send them email and SMS text messages. It is disastrous to have a customer feel like he was being spammed by you, and there are laws against it as well. This means that they will be extra unhappy if they receive unsolicited messages, but it also means that they will pay more attention to the messages that they agree to receive. This is what makes SMART System messaging so powerful.

The collection of the database of customers can be accomplished in many ways:

1. In store – have customers fill out a form that gives you their contact info, try to validate the info (handwriting?) before they leave. 
2. Online – sign up at www.yourcompanywebsite.com. 
3. Phone – call your customers directly and invite them to join. 
4. Direct mail – send your customers an invitation to join or include club details in your next mail ad.
5. Print communications – include sign-up details in your newspaper ads, flyers and other printed materials. 
6. In person – invite your customers to join when they are in your place of business.

Whatever you do from today on, PLEASE for the good of your business, get to KNOW your customers.

Like this post? Go ahead and share it.

There are many benefits to using the SMS capabilities of his program take a look below:

BENEFITS OF SMART SMS MARKETING

Deliverability:

Industry analysts report that 94% of all text delivered messages are read, your marketing message will be delivered and read by statistically every member of your in your SMS TouchPoint.

Qualified Recipients:

Your members have opted-in to receive your offers and messages; you know they have interest in your business and your products.

» Read more: Benefits of Using SMS

Like this post? Go ahead and share it.

We help our clients build and nurture business growth by giving them a turnkey-multifaceted way of identifying and communicating with their most loyal customers

Why SMART Works!

Your 'best customers’ will spend more with you! Think “Share of Wallet”. SMART entrepreneurs have always understood that loyal customers are worth a great deal more than just casual customers–even if those once-in-awhile customers are satisfied.

As a result, SMART has been designed to Capture, Know, Communicate and Grow your customer base by giving you the power of one to one direct digital communications. By knowing who your 'best customers’ are, you can be sure that they will respond to value added marketing from you! Your new found knowledge will allow you to reward your best customers with targeted offers and special treatment. Whether this is in the form of discounts, upgrades, free products or services, or special offers your members will expect and be receptive to your value based targeted offers.

» Read more: The SMART Approach

Like this post? Go ahead and share it.