It was late fall, 2007, and our latest venture was still taking shape. I was having a game-changing discussion with my partner, Vince Albanese. We came to the vital conclusion that the serious economic downturn the country and world were in would play a prominent role in shaping our business goals and strategy. That reality shaped our direction. The high flying 1990’s were long gone, when leveraging capital to make a handsome profit seemed almost too easy, while salaries and benefits peaked. Fast forward to the end of 2009 and the difference is dramatic. Small businesses are failing at record rates, and those that are staying in the game are embracing the time-honored values that have always led to success – hard work, superior products and services, and a traditional approach to treating every customer like they are your most important account. This is our message, and we have a passion to share it with small business owners who wish to thrive, not merely survive, in this new business climate.
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